Marketing: An Introduction became a standard for everyone attending any type of Marketing classes in US and abroad. Its up-to-date text, illustrations, and clear concise language makes it an all-in-one marketing book.
The book is divided into 4 parts and 16 chapters. Among with parts, text goes from simple marketing topics and examples to more complex ones.
As we browsed the book, we immediately realized that the goal of the book is to make learning and teaching marketing as easier as possible. The text is clear and very easy to understand.
Text in the book mainly builds upon the one from its previous versions. In some cases you could still use older versions, but some marketing rules don’t apply nowadays, so we would recommend using the latest (14th) version.