Understanding Business 11th Edition PDF
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This book presents a great text on business types and business in general. Some might say that this book has been oversimplified, but we believe that is what differs great textbooks from crappy textbooks, and this is an excellent book.
The book is divided into 6 Parts (Business Trends, Business Ownership, Business Management, Management of Human Resources, Marketing, and Managing Financial Resources), 20 Chapters, and 4 Bonus Chapters.
The text is visually very easy to read, and up-to-date with current business environment. The hallmark of this text are real examples from real companies which are used instead of boring plain definitions.
We recommend this textbook to all students in business class. Understanding Business can present a great resource for entrepreneurs who want to learn more about business processes.
Category: Business and Economics / Economics
Language: English
Pages: 840
Type: True PDF
ISBN: 0078023165
ISBN-13: 9780078023163
Author: William Nickels, James McHugh, Susan McHugh
Release date: January 9, 2015